2011 News - Flights - monarch.co.uk tops website usability study
24 03 2011
The research, conducted by eDigitalResearch during February and March 2011, compared the usability of 51 leading UK travel websites, from surveys completed by ‘eMysteryShoppers’ who evaluated each site in detail.
Monarch Airlines (www.monarch.co.uk) achieved a ranking of 7th overall with a score of 77.5%, climbing ten rankings since the previous study in November 2010. Seven travel sectors were selected for comparison in this study, including airlines, holiday camps and self catering, cruises, hotel agents, hotel chains, online tour operators and online travel agencies.
The top 10 airline websites were:
1. Monarch Airlines
2. British Airways
3. Thomson Flights
4. Virgin Atlantic
5. Lufthansa
6. BMI
7. Flybe
8. Easyjet
9. BMI Baby
10. Jet2
Commenting on the award, Managing Director of Monarch Airlines, Kevin George said, “Monarch has made significant investments in developing monarch.co.uk over the past few years, so this really is a great result. Customers are very much front-of-mind for every development we make, and we strive to ensure our site is useful, inspiring and easy to use. Our web development team have worked hard to achieve this and it is great that their efforts have been recognised in this way.”
Monarch operates scheduled flights to Spain, Gibraltar, Portugal, Cyprus, Turkey and Greece from Birmingham, London Gatwick, London Luton and Manchester airports. In addition to year-round low fares, Monarch also offers a great range of products and services both on the ground and inflight. All customers are allocated a seat at check-in but for those wishing to select where in the cabin they sit to ensure that families and groups are seated together, seats can be pre-booked from £4.99 per one-way flight. For customers looking for added comfort, extra legroom seats are also available offering up to six inches of extra space from only £14.99.
Customers travelling on scheduled flights can also avoid the queues at the airport and take advantage of online check-in, which is available between 18 days and 4.5 hours prior to departure. With a great range of tasty hot and cold meals that can be pre-booked or purchased onboard from only £3.00, flying with Monarch really couldn’t be simpler.
In addition to flights, Monarch also now offers a huge range of great value holidays, accommodation options, car hire and travel insurance.
For further information or to book Monarch flights, Monarch Holidays or Monarch Hotels, please visit award winning www.monarch.co.uk.
- ends -