2013 News - Flights - Monarch Airlines raise £32,900 for BBC Children in Need
29 11 2013
Monarch Airlines, the only airline this year to officially partner with BBC Children in Need, raised a total of £32,900 via employee fundraising activity, inflight collections and its ‘Pennies’ initiative; the latter offered customers the option to donate to the charity at the end of the flight booking process.
Monarch also provided passengers with the option to purchase exclusive Pudsey Jelly Baby sweets on-board its aircraft, with 25p of every £1.80 bag sold going straight to BBC Children in Need.
Every penny from the money raised or donated will go towards helping disadvantaged children and young people in the UK.
The airline’s support for BBC Children in Need forms part of The Monarch Group’s wider charity initiative, The Monarch Foundation, which was launched in spring 2013. The Foundation supports five charitable areas that are most relevant to the Group’s business activities; disadvantaged families, children and young people, education, environment and sustainability, injured military service people and their families.
Pauline Prow, Chairman of the Monarch Foundation said: “We are delighted to have supported the 2013 Children in Need campaign though employee fundraising, inflight collections and through Pennies. It is a cause which our employees identify with and is a natural one for The Monarch Group to support.”