2014 News - Flights - GROUNDHOG HOLIDAYS

16 04 2014


Millions of Brits visit the same holiday destination year after year, a survey revealed yesterday. Researchers revealed reasons behind repetitive getaways were the weather, the food and the length of flight.

And one in seven said they return to the same resort time after time as it’s family-friendly and caters well for young children. It was also found that more than half of these holidays are at the beach in countries such as Spain, The Canary Islands and France.

The poll found more than eight in ten UK adults have returned to the same holiday resort twice or more. Surprisingly, the average holiday maker returns to their favourite resort six times in their life, with one in ten families revisiting their much loved destination 15 times or more.

And many respondents said that they love being on first name terms with the local restaurant and hotel staff and as a result always stay in the same accommodation.

Andrew Swaffield, Managing Director of Monarch Airlines who commissioned the study, said: “It’s easy to return to the same holiday destination year after year. If you know your way around and know what to expect then it does make things more straight forward. And the research shows that Brits like a familiar face and look forward to catching up with local proprietors each year. Knowing where to eat, how much money to take and knowing that young children will be entertained are all plus points to returning to the same resort. But it’s important not to get stuck in a holiday rut and not broaden your horizons.’’

Four in five travellers will visit the same restaurants at their chosen destination and the same amount will be happy doing the same activities during their break.

Two thirds of groundhog holiday travellers will return to their favourite holiday destination once a year – which counts for half of their holidays each year. A nation of creatures of habit; four in five will return to the same resort with the same people each time.

It might be a partner, a group of friends or close family that travel too, but holidays are being repeated in more ways than just the country or town. It sometimes even comes down to travelling the same week or fortnight of the year, every year.

To more than half of Brits, keeping the children happy is normally the biggest priority when booking a holiday – which tends to explain a lot of the groundhog holidays. But some are starting to notice the error in their ways and wish they had visited more locations rather than repeating the same holiday every year.

But two thirds of these people wish they had more choice of destination within their price range to help them get out of the holiday rut.

Andrew Swaffield, added: “Holidays should be a real treat for the family, and to help those two thirds of people looking for more choice when it comes to destinations, Monarch will be launching from May new scheduled flights to Agadir, Enfidha, Hurghada and Naples with fares, including taxes, starting from £29.99 one way.’’



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