2014 News - Flights - MONARCH AIRLINES ANNOUNCED AS FINALIST FOR BEST AIRLINE WEBSITE AT TRAVOLUTION AWARDS

07 08 2014

MONARCH AIRLINES ANNOUNCED AS FINALIST FOR BEST AIRLINE WEBSITE AT TRAVOLUTION AWARDS

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(Luton, UK – 07, August 2014) – Monarch, the leading scheduled airline to leisure destinations, is flying high after being revealed as a finalist in the Best Airline Website category at the 2014 Travolution Awards.

The award will be given to an airline website that has achieved the greatest impact in its market during the entry period. This can be based on improved design features, an increase in traffic, new channels or partnerships, or the introduction of innovative tools and functionality.

The Travolution Awards are unique in recognising companies, brands and individuals who excel in the fields of online travel distribution, digital marketing and technology. Judged by a panel of business leaders, experts and entrepreneurs, companies and brands compete in a select number of categories with the awards taking place at The Ballroom, Southbank on Tuesday 2nd December 2014.

Ian Chambers, Head of Retail & Online at Monarch Airlines comments: “We are delighted to be announced as a finalist for the Best Airline Website Award. The Travolution Awards are widely recognised within the industry to be the UK travel industry’s highest accolade for innovation and excellence online.

“The www.monarch.co.uk website has undergone vast changes in the past year; the most notable being the use of personalisation through the Sitecore CMS platform. Monarch now provides extensive homepage personalisation to serve up the most relevant content to users based on their recent search behaviour and stored cookie data.

“Monarch was also the first airline to use Feefo’s live independent user reviews service. We use feedback from it to refine our website and our online booking process continuously. At present we have a *92% customer satisfaction rating from over 60,000 reviews.

-ENDS-

*All figures quoted are correct at time of going live

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