2014 News - Flights - MONARCH AIRLINES REPORTS FESTIVE BOOKINGS BOOST
09 01 2014
- Carrier outperforms market with mobile bookings up over 200% on Christmas Day and New Year’s Day -
9th January, 2014 - Monarch Airlines saw overall bookings rise 37% year-on-year over the festive season, outperforming the market which was down by 5.5 % over the same period*.
The UK’s leading scheduled leisure airline, which offers flights from six UK bases, also saw bookings made via its mobile app jump by 315%, 217%, 338% and 241% on Christmas Eve, Christmas Day, New Year’s Eve and New Year’s Day respectively. Overall its mobile bookings during the festive holiday rose by over 200% on the corresponding period last year.
The carrier has seen growing demand for destinations across its network, which stretches across 38 destinations in the Mediterranean, Canary Islands and winter ski locations.
Monarch has also seen positive demand for its new routes in 2014, which sees it operate new services from London Gatwick to Nice (France), London Gatwick and Manchester to Enfidha (Tunisia), London Gatwick and Manchester to Agadir (Morocco), London Gatwick, Birmingham and Manchester to Hurghada (Egypt), and London Luton and Manchester to Naples.
The bookings boost follows the conclusion of a successful year for Monarch Airlines in which it returned to profitability. Turnover rose 11.7% to £763.2 million in the year to 31st October, 2013, according to unaudited results released by The Monarch Group.
Iain Rawlinson, Executive Chairman of Monarch Airlines and The Monarch Group, said:
“2014 has taken off well for Monarch Airlines, with demand for our flights over the holiday period both well ahead of the marketplace, and ahead of last year.
“Our investment in mobile technology and our multi-facetted app, which was launched in early 2013, is also paying dividends with bookings significantly ahead of last year.”
2014 will be an important landmark year for Monarch Airlines, with all staff completing an Olympics-inspired ‘World Host’ training programme as part of The Monarch Group’s ongoing drive to offer superior customer service.
In the first quarter of 2014 the airline also expects to announce an order for a total of around 60 state-of-the-art new aircraft, for delivery up to 2024, and with a list price value of $6 billion. It is currently reviewing competitive tenders from Airbus, Boeing and Bombardier.
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