2008 News Archive - Flights - flyMonarch.com powered by Google

07 12 2007

- First low cost airline to launch Google search facility on website -

Award winning low fares airline, flyMonarch.com is once again leading the way in technology as it introduces Google’s new Custom Search Business Edition™ into its FAQs site search, meaning improvements to the speed, accuracy and context that customers can return search results on their questions.

Carrying over 3.4 million passengers last year and with over 90% of all customers now using flyMonarch.com, more customers than ever are searching for information on the site as well as using it to make and change flight bookings, manage their accounts and check in.

The introduction of the Google search engine has reduced inbound email by an extra 30% since launch at the start of November. Customers emailing flyMonarch.com are provided with relevant results to their question before they submit their query, enabling them to answer their own questions without having to contact the airline. The tool has also been highly customised to include specific FAQ information for flyMonarch.com’s key partners, including hotel accommodation, car hire, car parking and travel insurance.

Commenting on the introduction of Google Custom Search Business Edition, managing director of flyMonarch.com, Liz Savage said, “Hot on the heels of our partnership announcement with PayPal which provides customers with the ability to pay for flights using their PayPal account, flyMonarch.com are delighted to have joined forces with another industry leader, Google.

“Improving interaction with our customers on flyMonarch.com is a top priority for us right now and with more customers searching for information on the site, we needed a low cost, highly efficient way to help them find information quicker, which the Google search functionality provides. The new Google FAQs search will form an integral part of our FAQs development in the future.”

flyMonarch.com operates scheduled flights to Spain, Gibraltar, Portugal and Cyprus from Birmingham, London Gatwick, London Luton and Manchester airports and was named as Leisure Airline of the Year in recent Travel Industry Awards for the second year in succession. In addition to year-round low fares, flyMonarch.com also offers a unique range of tasty hot and cold meals onboard with prices from £3.00. Seats can be pre-booked at £5 per one-way flight to avoid the last minute free-for-all experienced on some other airlines, or from only £15, why not try one of our 48 extra-legroom seats which offer up to six inches of extra space? Regular travellers are rewarded too, with a range of benefits through the airline’s loyalty scheme, Vantage Club.

Passengers travelling on scheduled flights can also avoid the queues at the airport and take advantage of online check-in which is available between seven days and 4.5 hours prior to departure.

For more information or to book, visit www.flymonarch.com or call 0871 225 3884.

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