2008 News Archive - Flights - Monarch Airlines launches new uniform - out with the old, in with the new -

03 03 2003

Monarch Airlines has introduced a new cabin crew uniform as part of its ongoing corporate re-brand. The new-look outfit was unveiled on Saturday March 1 when it appeared on cabin crews and ticket desk staff across the UK.

The black and gold of the former uniform have been replaced with indigo and bright yellow, the carrier’s new corporate colours which were introduced in March 2002.

The new uniform comprises a contemporary style indigo suit and white shirt with co-ordinating accessories in blue and yellow.

Gatwick-based firm Wensum was chosen to design the uniform – Monarch’s 13th new look since the airline launched in 1968.

Patrice Daelman, cabin crew training and standards manager at Monarch, said: “We wanted an updated uniform which mirrored the look of our modernised aircraft livery with its flowing curves in indigo and yellow.

“Cabin crew representatives were involved at every stage of the design process to ensure we introduced a uniform which was both practical and functional, as well as looking good. Their approval was vital – so much so that we went back to the drawing board entirely when an early version of the uniform was road-tested and subsequently rejected by a cross-section of flight attendants. I am delighted to say that without exception our 1200 cabin crew are delighted with the new uniform,” she added.

Wensum managing director Jean Phillips said: “We have enjoyed a long working relationship with Monarch and are thrilled to have been selected again to design the new uniform. This new uniform is a product of a real partnership between ourselves and Monarch. It has resulted in a look that successfully communicates the Monarch brand and one that the Monarch cabin crew are proud to wear.”

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