2008 News Archive - Flights - Monarch Airlines – Official Airline Partner of The Golf Show 2008

14 03 2008

Award winning low fare airline, Monarch, has been named as the Official Airline Partner of two of Europe’s largest golf shows for 2008, and will undertake a series of activity around the events to highlight its network of destinations which provides access to some of Europe’s top golf courses.

The London Golf Show and NEC Golf Show are expected to attract over 50,000 visitors this year. With more people playing golf in the UK than any other outdoor sport, the shows will provide a truly interactive experience for golfers, enabling them to test their abilities on the indoor driving range and iconic floating green, as well as introducing them to new and innovative golfing products and services.

Commenting on the partnership, the managing director of Monarch’s scheduled division, Liz Savage, said: “Monarch is delighted to be a part of the 2008 golf shows which will provide a fantastic channel through which to communicate with the UK’s four million golfers. Research that we conducted in 2007, has proven golf as one of the leading hobbies for Monarch customers*, which is reflective of the destinations to which we fly throughout Europe”.

“Spain and Portugal came out as the top two countries in which to place golf overseas, with 78% of Monarch’s golfers surveyed confirming that they arrange two or more overseas golf holidays per year. With golfers being such a core audience for Monarch already, a partnership with the shows is a natural step to enable us to highlight the destinations to which we fly, as well as our year-round low fares and superior service.”

Also commenting on the partnership, managing director of the Golf Show Group, Andy Barwell said: “We’re delighted to have Monarch onboard as Official Airline Partner. It’s great to be associated with a market-leading company, particularly with the benefits they’ll be passing on to our visitors. They are already offering special fares and deals to our consumers and we also have flights to give away before and at the shows, it’s a great start to what looks like being a superb partnership.”

Monarch operates scheduled flights to Spain, Gibraltar, Portugal and Cyprus from Birmingham, London Gatwick, London Luton and Manchester airports and was named as Leisure Airline of the Year in recent Travel Industry Awards for the second year in succession. In addition to year-round low fares, Monarch also offers a unique range of tasty hot and cold meals onboard with prices from £3.00. Seats can be pre-booked at £5 per one-way flight to avoid the last minute free-for-all experienced on some other airlines, or from only £15, extra-legroom seats are available, which offer up to six inches of extra space. Regular travellers are rewarded too, with a range of benefits through the airline’s loyalty scheme, Vantage Club.

Passengers travelling on scheduled flights can also avoid the queues at the airport and take advantage of online check-in which is available between seven days and 4.5 hours prior to departure.

For more information or to book, visit www.monarch.co.uk or call 0871 225 3884.

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* Database profiling took place in August 2007 and included Behaviour Bank and Infobase Lifestyle Universe (Acxiom), Transactis and 51,000 Monarch customers.

Notes to web-editors:

If linking to the Monarch website, please link to: www.monarch.co.uk

Notes to editors:

Monarch Airlines operates both charter and low cost scheduled services.

Founded in 1968, Monarch Airlines is part of the Monarch group of companies together with Monarch Aircraft Engineering Ltd and tour operators Cosmos and seat-only specialists Avro. Monarch is one of the UK’s largest leisure airlines and the principal independent supplier of charter seats to tour operators large and small, flying to around 100 destinations across Europe, America, Africa and Asia from the UK’s principal and regional airports.

The scheduled service division of Monarch Airlines offers low cost services from Birmingham, London Luton, London Gatwick and Manchester Airports to destinations in Spain, Portugal, Gibraltar and Cyprus.

The airline, based at Luton, operates one of the most well-equipped fleets in the skies today comprising 23 Airbus and eight Boeing aircraft.

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