2008 News Archive - Flights - Monarch gears up for low-cost expansion

17 08 2004

As a reflection of the increasing significance of its scheduled service activities, Monarch Airlines has announced that Tim Jeans will be joining its board. He joins the company in November as managing director of Monarch Scheduled, the brand that was re-launched in 2002 signalling Monarch’s ambitions in the low-cost airline market. Tim has resigned his position at MyTravel Airways, where he was chief operating officer, in order to join Monarch. Previously he held the position of sales & marketing director at Ryanair.

Peter Brown, chief executive of Monarch, commented “Tim’s experience in managing aggressive growth in new markets will benefit Monarch at this stage in our development. We have established strong brand loyalty in the competitive low-cost sector and we now want to capitalise on that in order to take advantage of what we believe are are significant opportunities for further growth.”

At the same time, Jonathan Crick becomes sales & marketing director for Monarch Scheduled. Jonathan was the architect for Monarch’s successful re-brand in 2002 and has been the driving force behind the growth of scheduled services at Monarch since his appointment to the board as commercial director in 2000. Jonathan said “We have proved that customers prefer our style of service delivery and this further expansion heralds an exciting new era for the whole team at Monarch Scheduled.”

Other changes include the appointment to the Monarch Airlines board of Alan Murray, who is managing director of sister company First Aviation, and the change in Mike Dovey’s position from sales director to commercial planning director.

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