2008 News Archive - Flights - Monarch Scheduled launches an exciting new in-flight menu

11 05 2004

Low-cost airline Monarch Scheduled has launched a new, innovative in-flight menu. Instead of offering the traditional set meal included in the price of the flight, passengers will now have the option of buying a delicious hot meal, freshly baked snack, light salad, imaginatively filled sandwich or full English breakfast - at any time of day.

Available from July, the menu also features a range of snacks, plus hot drinks and a selection of wines, spirits and minerals. Every menu choice will be very competitively priced and there will also be a range of Saver Specials offering even better value. Monarch Scheduled continues to be committed to providing the best quality of service possible, whilst offering its lowest ever fares.

The changes have been implemented as part of an on-going review of Monarch Scheduled’s product and services. Extensive research into customer’s in-flight catering preferences, showed that the majority would prefer to have a wide choice of food which they could purchase, rather than being presented with a set in-flight meal.

Jonathan Crick, commercial director commented; “Research into our customers’ in-flight catering preferences showed that they are looking for choice as well as quality. Not everyone wants a hot meal and the introduction of this new menu means that hopefully we can satisfy all of our customers’ needs.

Following in-depth product research and negotiations, Monarch Scheduled has sourced the new range from specialist food manufacturers, many of whom supply to leading high street retailers, rather than purchasing from traditional in-flight caterers.

Jonathan Crick explains; “When developing our new menus, we wanted to be able to offer passengers the sort of fresh and innovative products that they might buy themselves from a contemporary high street café or leading retailer. The logical step therefore, was for us to work with the manufacturers who supply to these food outlets. The customer is able to choose whether to enjoy a light and healthy snack or a hot meal depending on their preference.”

“A great deal of thought has gone into this new style of service, and we believe it will help to ensure Monarch Scheduled continues to be recognised as the low-cost airline of choice. It is essential that we continue to find new and innovative ways to differentiate ourselves, whilst at the same time offering the exceptional value that our customers have come to expect.”

- ends -

Notes:

Anyone making a new booking from 11th May, for travel from July onwards, will be able purchase their choice from the new menu range available on-board. Passengers who have already purchased their tickets for travel from July onwards will be entitled to free food and drinks, selected from our new menu range.

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