2008 News Archive - Flights - Monarch, the low fare airline that cares

09 01 2008

- Monarch introduces www.monarch.co.uk, new advertising style and care commitment -

A low fare airline that cares about its customers? An unusual concept for many, but one that is the norm for award winning low fare airline, Monarch. The airline is unique in its sector by committing to offer low fares and high levels of care to its 4 million annual customers.

As the longest established airline brand still flying, Monarch is expert at running an airline and looking after its customers - and is not shy about admitting it! Every aspect of a customer’s journey, from booking a flight, inflight and post flight has been scrutinised as the airline looks to simplify the travel experience and make it as seamless as possible.

Monarch is set apart from its competitors by offering customers convenient flight times and a personable flying experience in the care of its expert crew. Customers have the option to beat the queues at the airport with online check-in* and stretch out during their flight in a pre-bookable extra legroom seat. These factors, together with an award-winning website, an innovative frequent flyer programme and a UK based Call Centre are the reasons that 85% of its customers return to Monarch time and time again.**

To highlight Monarch’s unique commitment to care and the introduction of a new website address, www.monarch.co.uk, the airline has launched a new style advertising campaign, which focuses on the benefits of flying with the airline and the low fares available to a range of great destinations throughout Europe.

Commenting on the changes, managing director of Monarch’s scheduled services, Liz Savage said, “It is a given that cheap flights are available now throughout Europe. Customer research has shown us that customer’s expect to pay low fares to fly but are not prepared to compromise on the levels of care they receive from their airline – and quite rightly so! With 40 years flying experience behind us, customers have huge trust in Monarch and our ability to look after them, which is something that we are very proud of and are committed to continuing for the future.”

Monarch operates scheduled flights to Spain, Gibraltar, Portugal and Cyprus from Birmingham, London Gatwick, London Luton and Manchester airports and was named as Leisure Airline of the Year in recent Travel Industry Awards for the second year in succession. In addition to year-round low fares, Monarch also offers a unique range of tasty hot and cold meals onboard with prices from £3.00. Seats can be pre-booked at £5 per one-way flight to avoid the last minute free-for-all experienced on some other airlines, or from only £15, extra-legroom seats, which offer up to six inches of extra space are available. Regular travellers are rewarded too, with a range of benefits through the airline’s loyalty scheme, Vantage Club.

Passengers travelling on scheduled flights can also avoid the queues at the airport and take advantage of online check-in which is available between seven days and 4.5 hours prior to departure.

For more information or to book, visit www.monarch.co.uk or call 0871 225 3884.

- ends -

* As well as online check-in customers have the option to use Self Service Kiosks to check in for their flight (available at Birmingham and Manchester airports) and airport check-in – all of which are free.

** 85% of the 1042 responders in an online survey on www.monarch.co.uk which ran in December 2007 stated that the main influence on their decision to fly with Monarch is the fact that they have flown before.

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