2008 News Archive - Holidays - Florida reaching out to new holidaymakers

22 12 2006

A new campaign has been launched in Florida to hammer home the importance of tourism and to tell the world about the many wonders of the Sunshine State.

The number of visitors to Florida fell by 2.4 per cent in the third quarter of 2006 when compared to the same period last year and officials believe that more needs to be done in terms of promoting the major resorts.

With sensational sandy beaches, some of the world's greatest theme parks, 360 days of sunshine every year and, of course, Walt Disney World Resort, there are few places on earth with as much on offer as Florida.

Some of Florida's best beaches are found on the Gulf Coast, where Clearwater, St Pete Beach and Naples are firm favourites with visitors from around the world. Clearwater, in particular, boasts an outstanding reputation for watersports and holidaymakers are also advised to take a boat trip to observe the dolphins.

There are also popular beaches in the east, however, including the stunning Daytona Beach and the less well-known New Smyrna Beach.

But despite its clear appeal, visitor numbers from the UK appear to have fallen by five per cent in 2006.

To address the issue, public funding to the state's tourism organisation will increase to a staggering $59 million next year, as officials attempt to encourage European holidaymakers to pay a visit.

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