2008 News Archive - Holidays - Holidays are 'important'

04 09 2008

Despite the current economic climate, holidays are still seen as an important part of everyday life, new research has revealed.

A recent study by Prudential found that although many people plan to tighten their belts over the coming year, holidays are still widely viewed as an essential expenditure.

Of those surveyed by the organisation, 21 per cent said that they still intended to holiday regularly, despite the credit crunch.

"It would seem that for some, by forsaking some of the day-to-day basics, they are still able to treat themselves and escape from the daily grind," Prudential noted.

Commenting on the findings, Katie Roswell, marketing director at PruHealth, claimed that it was important for people to escape the stresses and strains of everyday life and enjoy time with friends and family.

Meanwhile, a study carried out by Cater Allen Private Bank earlier this month found that 43 per cent of Britons use holidays as a form of therapy.


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