2008 News Archive - Holidays - Holidays help make Brits happier, says survey

14 01 2009

Holidays can help make us happier, according to a new survey conducted by the Travel Association (Abta).

The poll found that 66 per cent of people in the UK claimed to get a huge emotional high from their summer holidays and that Brits rate holidays as three times more important than pay rises.

Christine Webber, the psychotherapist and life coach who developed the study, identified a phenomenon which she calls 'Sunticipation', whereby the feel-good factor of an up-coming holiday kicks in right from the moment it is booked.

She said: "Holidays are not just about the two weeks away. The feel-good impact is felt from the moment you start to pick a destination and, in these troubled times, the whole process offers welcome relief from the gloom."

Ian Bradley, a representative of the Association of Independent Tour Operators, recently predicted that holidays would become even more vital for people during the economic downturn, as they provide the best way to escape from the pressures of everyday life.

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