2008 News Archive - Holidays - Kenya's blossoming tourism industry

13 12 2006

Mwai Kibaki, Kenya's third president, has this week outlined the progress made during his four-year reign, laying particular emphasis on the country's burgeoning reputation as a tourism hotspot.

He began his key speech: "In the last four years we have, by working together, achieved remarkable progress. Things have become better and I assure you all, they are going to get even better."

President Kibaki celebrated the rapidly expanding tourism sector in the country and expressed his delight at the rising number of overseas visitors enjoying Kenya's huge array of attractions.

He stressed, however, that more must now be done to accommodate the visitors.

"We are therefore encouraging both local and foreign investors to invest in expanding hotel accommodation in the country," he said.

The Kenya Tourist Board recently revealed that earnings from the tourism sector are likely to reach $780 million by the end of the year, rising from $648 million in 2005. If this rate of growth is repeated, earnings in 2007 are set to reach a staggering $1 billion, reflecting Kenya's current standing as one of the world's most fascinating and appealing destinations.

While Kenya is of course famed for its wildlife, mountains and forests, tourists are increasingly coming to appreciate the quality of the country's beaches too. Attracted by the prospect of splashing around in the warm waters of the Indian Ocean, visitors are being drawn to the sandy beaches both south and north of Mombasa.

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