2008 News Archive - Holidays - Tenerife 'also offers luxury getaways'
08 01 2009
Tenerife is well-known among UK tourists as one of the best holiday destinations for sun, sea and sand at reasonable prices.
But fewer people know that Tenerife also offers visitors a whole range of luxury accommodation and activities - a fact the island's tourist board is hoping to change with a new advertising campaign.
According to Marketing Week the new campaign, called Another Side to Tenerife, aims to promote the lesser-known side of the island.
A series of online videos will highlight Tenerife's history and its beautiful old buildings, as well as the luxury activities on such as golf and underwater sports.
The marketing news website said: "The campaign aims to show that there is more to the island than its popular beach resorts."
Despite the credit crunch, it seems Tenerife's beach resorts are likely to remain as popular as ever this summer, as flight search site Skyscanner.com recently revealed it is among the top ten most searched for destinations for summer 2009 flights.