2008 News Archive - Holidays - Virginia launches interactive tourism campaign

05 02 2007

An innovative new campaign has been launched by the Virginia Tourism Corporation to bring visitors to the state with a song.

Using "sing back" technology, a new website will allow visitors to create personalised bluegrass lyrics that can then be sent to friends and family. The idea is that the interactive aspect will encourage more people to follow The Crooked Road - Virginia's Heritage Music Trail.

"The Crooked Road is one of Virginia's richest destinations in terms of musical heritage," said Alisa Bailey, president and chief executive of the Virginia Tourism Corporation.

"This is an exciting combination of cutting-edge technology and traditional music that takes tourism promotion in a whole new direction. The new site gets visitors personally involved in Virginia's Crooked Road online before coming to visit in person."

The Crooked Road is a hugely popular driving tour that connects "legendary bluegrass and traditional mountain music venues" in the mountain towns of Southwest Virginia. Interested individuals are advised to visit Crooked Road Virginia to find out more.

Virginia's popularity with visitors around the world also owes a great deal to its spectacular beaches that continue to improve year-by-year. The soft, golden sands make this a favourite destination with sun-worshippers and the fascinating towns of Norfolk and Portsmouth ensure that nobody is left feeling bored.


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